Inbound marketing is now considered a crucial way of generating new business, but it can be a little bit difficult to understand. We recently put together a new infographic on inbound versus outbound marketing, which you can find below. The aim of it is to demystify the topic a bit, and spell out the key differences between inbound and outbound marketing.
You can take a look at the infographic below.
For more information about inbound marketing in general, you might like to take a look at our ‘Inbound Marketing: 6 Smart Ways to Attract Customers to your Business‘ article.
Inbound marketing passively attracts interested prospects by being easily found, providing interesting information, and enjoyable engagements.
Outbound marketing aggressively seeks to grab the attention of as many prospects as possible through paid marketing avenues.
Elle Speicher is a co-owner and Creative Director for Smartsite Strategies, a full-service marketing agency based in Ligonier, PA. Elle’s topics of interest include marketing strategy, social media marketing, and website and graphic design.