Smartsite Featured Project
Natural Areas Association
The Natural Areas Association (NAA) is the only national, non-profit membership organization that is dedicated to the support and advancement of the community of natural areas professionals. NAA’s mission is to support the community of natural areas professionals.
Smartsite was approached by the NAA, headquartered in Ligonier, PA to completely re-design and build a robust and responsive website with the goal of attracting new and retaining existing members, increase journal subscriptions, and support member services including a member portal, job board, events calendar, and webinar series.
Smartsite worked with the Executive Director, Communications Manager, and Board of Directors to design a website that would bring NAA up to date as well as incorporate all of their member services in a way that would be easy to navigate and accessible from any device. Everything from the colors used throughout the website to the fonts and pictures chosen, to the layout and engagement tools made the website user friendly and engaging for their audience.