Smartsite Featured Project
STRATEGY / WEBSITE DESIGN / GRAPHIC DESIGN / PHOTOGRAPHY / EMAIL MARKETING
J. Corks has been a staple in downtown Greensburg for a long time. Inside the stately building one block from the county courthouse is an elegant yet casual bar, lounge, dining area, and patio. Equipped with a renowned chef and creative menu, J. Corks had become a popular lunch spot for downtown lawyers, business people, and county officials. The problem they faced was weekday dinner service. Not for a lack of activities downtown, J. Corks simply wasn’t drawing as much business as they would have liked during the weekday dinner service.
J. Corks approached Smartsite to help them with this challenge. Working in collaboration with the chef, the manager, and the owners, Smartsite came up with a plan to promote weekday dining specials in conjunction with Palace theater events. Already considered one of the most romantic restaurants in Westmoreland county, we began to market through social media, email, and website, the J. Corks date night features. By re-designing the website to better attract the type of customers that would be their ideal weekday diners, and by cross-promoting with downtown Greensburg events through email marketing and social media, J. Corks began to fill seats during the dinner hour.