Smartsite Featured Project
Graf custom homes
STRATEGY / WEBSITE DESIGN / BRANDING / PHOTOGRAPHY / VIDEO
Curtis Graf was trying to make a name for himself in the builder community in Allegheny, Armstrong, Beaver, and Butler counties. New to the scene, Graf needed a marketing strategy to differentiate himself as a builder, as well as go head-to-head with the big box builders. In the builder community, often times the lowest price per square foot is what wins the contract. This model favors the large builders who are able to bid low and build quickly.
Smartsite worked with Graf to develop a marketing strategy that would flip the model from “lowest” price per square foot, to “best” price per square foot. Graf needed to stand out from the crowd not by always being the cheapest, but by being the best. We helped Graf with everything from branding to web design, photography and video.